A year after Mike and Maggie Switzer purchased a Baskin Robbins franchise, they decided to offer catering and event services. They
purchased a large trailer cart (for $12,000) and immediately started getting calls to bring it to festivals and office parties. However,
the indoor parties presented a problem because the cart would not fit through normal doorways. So they shopped around for a
smaller cart. They also wanted it to fit into our minivan because they didn't want to have to figure where to put another trailer.
Besides, they already had a nice lettered van, which would also be ideal for storing a cart when not in use. As any ice cream store
owner can tell you, space is limited.
After a detailed search, they found out that the cart we wanted didn't exist. So they invented it. After two years of research and
development, which involved using the cart in a variety of catering jobs, the Switzers had a cart that not only met their needs but also
met the strict health department standards in South Carolina. During R & D, they also discovered that ice cream carts didn't need to
be so expensive: $8,000 to $13,000 is a lot of money, especially if you need more than one cart. The Switzers were able to build their
cart for a fraction of the prices of other carts.
When other ice cream store owners started hearing about this innovative and inexpensive cart, they asked the Switzers to build one
for them. Magnolia Carts was born.
Catering and event services added 15 to 20% to the annual sales at our Baskin Robbins. Because each added sales dollar through
catering does not have any added fixed costs such as rent and utilities, it is a highly profitable source of revenue.
Here are mobile ice cream, gelato, Italian ice, and smoothie carts that are eye-pleasing, user-friendly, and affordable. If you are
interested in providing vending or catering services for ice cream, gelato, Italian ice, or smoothies, one of these easy-to-use, low-
priced carts is the solution you're looking for. Each cart includes a freezer that is UL-listed and -tested to NSF/ANSI 7 standards and
has the necessary features required by most state health and/or agriculture departments. The amazing, patented portable ice cream
sink that is included with all of our Model "A" carts is also constructed of NSF- and UL-listed components and restaurant-quality
stainless steel. Our dipping carts are all electric, requiring only a 5 to 15 amp electrical outlet. We also now have a cold-plate cart for
selling pre-packaged ice cream that will stay cold for hours after charging. And the most amazing thing of all...our carts:
- fit into the back of a minivan
- can go through all normal doorways
- come with a 5-year warranty on the freezer compressor and water heater (2-years on labor and all other parts)
- include an umbrella with graphics
- can come with your custom graphics on the freezer and sink!
Finally, an ice cream cart
designed by an ice cream store owner.
Magnolia Carts, Inc. • Columbia, SC • sales@magnoliacarts.com • Tel 888.864.3694 Hours: 9am - 5pm Eastern Mon. - Fri.
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Magnolia Carts, Inc. • Columbia, SC • sales@magnoliacarts.com • Tel 888.864.3694 Hours: 9am - 5pm Eastern Mon. - Fri.
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